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Europe urges e-commerce platforms to share data in fight against coronavirus scams

Europe urges e-commerce platforms to share data in fight against coronavirus scams European lawmakers are pressing major e-commerce and media platforms to share more data with each other as a tool to fight rogue traders who are targeting consumers with coronavirus scams. After the pandemic spread to the West, internet platforms were flooded with local […]

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If the ad industry is serious about transparency, let’s open-source our SDKs

If the ad industry is serious about transparency, let’s open-source our SDKs Erick Fang Contributor Share on Twitter Erick Fang is the chief executive officer of Mintegral, where he oversees management, customer relationships and product development for this global mobile advertising platform. Year after year, a lack of transparency in how ad traffic is sourced, […]

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SAP continues to build out customer experience business with Emarsys acquisition

SAP continues to build out customer experience business with Emarsys acquisition SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money. Emarsys, which raised […]

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France’s Sendinblue, an all-in-one digital marketing platform, raises $160M

France’s Sendinblue, an all-in-one digital marketing platform, raises 0M As more companies and brands put the internet at the core of how they run their businesses these days, it’s giving a strong push to the growth of startups that are building tools to help them. In the latest development, Sendinblue, an eight-year-old French startup that […]

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Drive predictable B2B revenue growth with insights from big data and CDPs

Drive predictable B2B revenue growth with insights from big data and CDPs Latané Conant Contributor Share on Twitter Latané Conant is the Chief Market Officer of 6sense and author of “No Forms. No Spam. No Cold Calls.” As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers […]

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Shopify says two support staff stole customer data from sellers

Shopify says two support staff stole customer data from sellers Shopify has confirmed a data breach, in which two “rogue members” of its support team stole customer data from at least 100 merchants. In a blog post, the online shopping site said that its investigation so far showed that the two employees, who have since […]

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Fabletics eyes what’s next for its activewear empire

Fabletics eyes what’s next for its activewear empire Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Golderberg believes that its network of spokespeople has been key to the company’s growth. We were joined on our virtual TechCrunch […]

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Imran Khan’s Verishop adds “Verified Shops”, a way for up-and-coming brands to set up shop in its “digital mall”

Imran Khan’s Verishop adds “Verified Shops”, a way for up-and-coming brands to set up shop in its “digital mall” Verishop, the Los Angeles online retailer founded by former Snap executive Imran Khan, launched a little over a year ago to change the way people shopped online. Now the company is launching a new initiative called […]

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The Shed is a startup out of Virginia trying to revive the rental-for-everything business

The Shed is a startup out of Virginia trying to revive the rental-for-everything business Reducing consumption by expanding the notion of the rental economy and giving people access to tools and equipment has been something of a startup holy grail for some time. It’s a model that’s worked famously well for fashion and accessories (just […]

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Brands that hyper-personalize will win the next decade

Brands that hyper-personalize will win the next decade Evan Kohn Contributor Share on Twitter A digital marketing and customer experience leader, Evan Kohn is chief business officer at Pypestream, where he created PypePro, an AI onboarding methodology used by Fortune 500 firms. When people reach out to customer service, they’re seeking more than a solution […]

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