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UK’s ICO faces legal action after closing adtech complaint with nothing to show for it

UK’s ICO faces legal action after closing adtech complaint with nothing to show for it The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data. The legal challenge was reported earlier by Politico. The original […]

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TVision raises $16M to measure viewer attention on connected TVs

TVision raises M to measure viewer attention on connected TVs TVision is building what its team hopes will become the standard for measuring streaming viewership — and to accelerate those efforts, it’s raised $16 million in new funding. The New York City startup started out by measuring traditional TV viewing, using webcams to determine whether […]

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EU parliament backs tighter rules on behavioural ads

EU parliament backs tighter rules on behavioural ads The EU parliament has backed a call for tighter regulations on behavioral ads (aka microtargeting) in favor of less intrusive, contextual forms of advertising — urging Commission lawmakers to also assess further regulatory options, including looking at a phase-out leading to a full ban. MEPs also want […]

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Lawmatics raises $2.5M to help lawyers market themselves

Lawmatics raises .5M to help lawyers market themselves Lawmatics, a San Diego startup that’s building marketing and CRM software for lawyers, is announcing that it has raised $2.5 million in seed funding. CEO Matt Spiegel used to practice law himself, and he told me that even though tech companies have a wide range of marketing […]

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We need universal digital ad transparency now

We need universal digital ad transparency now Laura Edelson Contributor Share on Twitter Laura Edelson is a PhD Candidate in Computer Science at NYU’s Tandon School of Engineering and is a team member on The Online Political Transparency Project. Erika Franklin Fowler Contributor Share on Twitter Erika Franklin Fowler is Professor of Government at Wesleyan […]

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IAB Europe’s ad tracking consent framework found to fail GDPR standard

IAB Europe’s ad tracking consent framework found to fail GDPR standard A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor. The […]

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Small business payments and marketing startup Fivestars raises $52.5M

Small business payments and marketing startup Fivestars raises .5M It’s a difficult time for small businesses — to put it mildly. And Fivestars CEO Victor Ho said that many of the big digital platforms aren’t really helping. Ho argued that those platforms — whether they offer delivery services, user reviews or marketing tools — all have the […]

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If the ad industry is serious about transparency, let’s open-source our SDKs

If the ad industry is serious about transparency, let’s open-source our SDKs Erick Fang Contributor Share on Twitter Erick Fang is the chief executive officer of Mintegral, where he oversees management, customer relationships and product development for this global mobile advertising platform. Year after year, a lack of transparency in how ad traffic is sourced, […]

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Cooler Screens raises $80M to bring interactive screens into cooler aisles

Cooler Screens raises M to bring interactive screens into cooler aisles Cooler Screens, which replaces the glass doors in store cooler aisles with interactive digital displays, is announcing that it has raised more than $80 million in Series C funding. The startup has now raised more than $100 million in funding. The latest round comes […]

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There’s a way to pick the absolute best images for your content: Apply AI

There’s a way to pick the absolute best images for your content: Apply AI Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn quality media coverage, backlinks, awareness and authority. Most marketers believe there’s a lot […]

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