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Sears starts selling Alexa-enabled Kenmore appliances on Amazon in bid for relevance

Sears starts selling Alexa-enabled Kenmore appliances on Amazon in bid for relevance

 It’s hard to see this move as anything but a temporary reprieve for the once-mighty Sears brand. The mall mainstay has fallen on hard times in recent decades as online retail has taken over — and now, the company is signing on with Amazon to sell its Kenmore brand through one of the key contributors to that on-going downside. While the move feels a bit defeatist, it’s a… Read More

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Sears starts selling Alexa-enabled Kenmore appliances on Amazon in bid for relevance

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