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Advertising giants leave little room for adtech startups, and VCs are noticing

Advertising giants leave little room for adtech startups, and VCs are noticing

 Since the earliest days of the commercial web, there was a Faustian bargain struck between users and content publishers: Users got free access to online content in exchange for tolerating ads sold by the very same publishers delivering the latest words, images, and videos. And, by and large, it’s a bargain that’s worked out well for digital advertisers. According to data published… Read More

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Advertising giants leave little room for adtech startups, and VCs are noticing

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